Many e-tailers mislead about where to go with an eCommerce SEO strategy because of regular algorithm changes. New search engine feature improvements, and conflicting recommendations. We’re revealing a handful of eCommerce SEO methods for 2021 that can help your company achieve substantial results.
What is the purpose of eCommerce SEO?
You should be familiar with search engine optimization, or SEO if you aren’t already. Ecommerce SEO is the practice of content optimization to meet the standards of major search engines. (such as Google, Bing, and Yahoo) so that it appears more frequently in search results and ranks higher.
Although this may appear to be a hard task, SEO is actually quite simple if you know what you’re doing. For years, many webmasters and business owners have been implementing SEO standard eCommerce caution without even being aware of it. However, online competition is tough, and the number of eCommerce stores is growing by the day. As a result, it’s more crucial than ever to get your website in shape.
SEO entails a variety of strategies for improving your search engine rankings. Such as writing keyword-rich content, constructing a user-friendly website, and customizing site features such as page names and URLs. Some of these things may come naturally to you, while others may be something you’ve never considered.
The following are some of the eCommerce SEO best practices we’ve compiled:
We offer the following eCommerce SEO best practices to help business owners improve their rankings and conversions in search. You’ll learn about our best SEO techniques for eCommerce sites. How to use them on your own website by following this guide.
How to make your eCommerce SEO Strategy more effective:
You can boost your organic search rankings and increase website traffic, brand awareness, and conversions. By using these tactics to optimize your eCommerce SEO strategy:
- Try to reduce load time.
- Make your site mobile-friendly.
- Resolve any issues with the website.
- Turn on canonical tags.
- Include consumer feedback.
- To enable rich snippets and knowledge graphs, use markup.
- Mix in the breadcrumbs.
- Improve the quality of your content.
- Improve your site’s search engine optimization.
- Monitor your SEO exposure.
1. Reduce website load time:
Fast load speeds are important not only for a positive user experience. It also has a substantial impact on search rankings. A load time of 100-200 milliseconds is a good benchmark in our experience.
Although there are a variety of methods for speeding up a website, picture compression usually has an instant impact. We advocate using Google Tag Manager or other eCommerce SEO tools to keep track of active scripts on your site.
If your list resembles a novel, you may wish to delete any unnecessary calls that are slowing down your site.
2. Mobile-Friendly design:
You’re at a major search disadvantage if your site isn’t mobile-friendly. Responsive design is important from both an SEO and a user experience standpoint based on changing user patterns.
Google’s AMP format can help you improve your mobile experiences by reducing load time and enhancing mobile search rank. HubSpot gives a better tool name Website Grader to verify if your site is mobile responsive and has viewpoints configured.
3. Troubleshoot site errors:
Maintain a clean website by using Google Search Console regularly (formally known as Google Webmaster tools). Site problems include broken links, indexed 404 pages, and flaws in sitemap files, to list a few. All problems are equal, and fixing them improves Google’s ability. Index your site and can help you rank higher in search results.
4. Turn on Canonical tags:
Canonicalizations, also known as canonical tagging, inform search engines that a page of URL belongs to a default master page. That’s very useful if you have a lot of URLs on your website.
Canonical tags, in this case, transfer SEO credit from duplicate URLs to the main page you wish to rank. It’s a simple but important change that can have a powerful influence on search rankings.
HubSpot has recently announced a means for SEO pros and novices alike. Add canonical tags right in the COS and blog posts, making tag deployment even easier.
5. Include customer testimonials:
Search engines consider customer evaluations as new website content and engagement, all of which impact results. Add customer reviews to your eCommerce SEO plan to improve the user experience by bringing third-party credibility to your site.
You get access to Bigcommerce’s app store if you use it for development, which includes our pals at Yotpo. Use Schema.org language to ensure that your product reviews, stars, and amount of reviews appear on search engine results pages.
6. Enable rich snippets and knowledge graphs using markup:
As an e-tailer, you can provide search engines with complete product information. To display right on the search page, such as price, availability, and review ratings. Google and other search engines are rapidly implementing alternative forms for search results. Visitors now go to the sites which show Rich Snippets and Knowledge Graphs first.
Having your page appear in this section of the SERP can help you get more clicks and more visitors. To test if your pages are properly employing Schema.org markup formatting, use Google’s Structured Data Testing Tool.
7. Mix in the breadcrumbs:
For products and product categories, website breadcrumbs help both Google and your customers recognize specific parent-child relationships. Consider it a road map that helps to crawl and index your site easier for search engines. With little effort, this tried-and-true strategy can help you boost your user experience and rankings.
8. Make your content more effective:
Although this is a large subject (and a distinct essay). I’d like to focus on two primary areas: product descriptions and category pages.
Descriptions of products:
Product descriptions for e-tailers who sell products from companies that also have an online store may be tricky. Focus on the psychology underlying the product to set yourself out from the competition.
Why would someone buy this product in particular? Give additional information than the generic information provided by the manufacturer.
Consider the terms you’re attempting to rank for from an SEO standpoint. We don’t advocate keyword stuffing, so spend some time researching keywords. That makes sense for your items and incorporating them where they belong.
Pages by category:
In terms of content, treat category pages as if they were individual home pages. This means optimizing your content (H1s, links, and so on) for the term you’re attempting to rank for. This will give your material a broader feel and boost your chances of ranking for slightly more broad terms.
9. Search Engine Optimization (SEO):
Although site search is not an SEO technique, it is an important online function that influences how customers find things. Place keywords with a high internal search volume in H1 and H2 headings. Also, body copy and meta descriptions, on your product pages.
This will help you focus on your keywords and place your products on the search engine results pages.
Bonus tip: use the Google Analytics Site Search function to see what your visitors are looking for on your site. They can enable this option in “View Settings” under “Site Search Settings,”. After which you can input your search parameter query (based on the eCommerce platform you use).
Someone can later see the search keywords in Google Analytics under the Behavior-Site Search section.
10. Monitor your SEO visibility:
Every year, Google makes at least two or three major algorithm updates. The most recent changes targeted sites that are mobile-friendly and use the HTTPS protocol. Use third-party tools like Searchmetrics and MOZ Site Explorer to track your SEO visibility regularly. For organic performance, being proactive might help you stay ahead of the pack.
Conclusion:
SEO is only one component of the inbound marketing strategy. If you want to learn more about eCommerce inbound marketing. Check out our in-depth article to find simple strategies to boost your site’s performance.
Contact us if you have questions about eCommerce SEO or want to improve your eCommerce SEO approach. We’ll get back to you as soon as possible!