The world of online advertising is huge, and advertisers are always trying to stay ahead of their rivals. Google has to make sure that advertisers follow its rules, which can sometimes cause problems and misunderstandings between Google and advertisers.
We often get questions about reopening suspended AdWords accounts. In every case, the main reason it suspended the account was that Google thought the advertiser didn’t follow the rules. If that happened to you, here are the steps you need to take to fix it and get your account back.
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Find out why Google Suspends accounts most of the time
It’s hard to know and understand all of Google’s rules, but they are good at telling you if you break one, and if it’s your first time, they usually let you fix it. Google says that these are the main reasons accounts get closed:
- Breaking rules over and over
- Breaking rules in a major way puts users in danger
- Not paying for the cost of advertising
Avoid getting suspended in the first place
The best way to avoid getting suspended is to never get suspended.
Here’s how to do it best:
- If your ad gets rejected, fix it, and don’t do the same thing again.
- If they turn your website down, find out why and fix it as soon as you can.
- Update your notifications. When you do something wrong, you need to know about it.
- Read and understand the AdWords rules from time to time. Here is a list of Google’s policy changes, so you can stay up to date.
When a client contacts me about a suspended account, the first thing I ask is, “Do you have the original warning email that Google sent?” No has never been the answer. Google will be the first to tell you when you make a mistake. Don’t just ignore these messages!
Almost every time we hear of a suspension, it could have been avoided. If you don’t know or understand what the disapproval notice says, contact AdWords Support or your agency right away. You will save a lot of time and money if you fix the problem the first time.
Note: Sometimes Google will kick you off without giving you any warning. If this happens to you, you might still get your account back, but your business might not be a good fit for Paid Search.
When I get suspended, what will happen?
Here’s what will happen when your AdWords account is shut down:
- Google won’t show your ads anymore.
- It’s likely that any related accounts will be closed.
- Your account as a merchant will be closed.
- If you try to make a new account with the same information as your old one, it will be closed.
One of the most common mistakes we see is when an account doesn’t fix its first disapproval correctly, which leads to suspension. They might just make a new account rather than try to fix it! DON’T GO THERE. This is a big no, and if you do it, Google will shut you down for good. Even if they don’t notice right away, they probably will at some point.
How to Understand Google’s Rules
I can understand why most advertisers don’t want to spend a lot of time worrying about this. As an online advertiser, you don’t have to know and understand all of Google’s rules, but you should know the basics and stay up to date on the rules that affect your industry. Learn more by reading Google’s Advertising Policies.
Google’s rules about Digital Advertising are there to protect users. Google will often suspend an advertiser if it thinks that they are making false claims or have misleading information on its landing page or site. Be careful about making claims without backing or a source, especially in sensitive fields like health, finance, tech support, and anything else where you collect personal information.
What can I do if I get kicked out of school?
Find out why you were fired first. Here are the different warnings that Google will send along with suspensions and what you should do in each case:
- Attempts or actions on your account that we’re not done by you. This is to keep you safe. If someone got into your account, click here.
- Your account will be closed if you don’t pay off your debt. Sign in to your account, pay your balance, and then get in touch with AdWords to let them know you’ve done so.
- Your account will be closed if Google notices anything strange about how you make payments.
- Don’t worry, there’s a way to fight it. Fix the problems, write a detailed report about what you’ve done to fix them, and visit this page to send in your appeal. I can’t stress enough how important it is to fix the problem right before you send in your appeal.
- Google will kick you out of AdWords if you break the rules. Make sure that the way you run your business follows the rules and that your credit cards are in good standing.
- Unfortunately, some violations see as too serious, and Google might not let you advertise again. I’ve never seen this happen because of a small thing like a single ad repeatedly. Most of the time, it’s because the advertiser did something wrong that they could have fixed sooner.
I’ll be the first to admit that the Google policy team isn’t always clear. As advertisers, it’s our job to know what we can and can’t do. When they ask for changes, make sure you do as much as you can to meet their needs so they know you’ve done what they asked.
Conclusion:
Google wants to protect both its users and its own brand. There are millions of other advertisers who will take your place, so don’t make the same mistakes that so many others have.
Don’t make false claims and don’t abuse coupon codes. Step back and look at your advertising from the end user’s point of view, and do everything you can to help them. If you or someone you know is having trouble with an AdWords suspension, you can contact us and we can give you feedback on your account.