For every $1 spent on pay-per-click (PPC) advertising, businesses receive a $2 return on investment (ROI). Average is not even truly what you’re looking for. You want to make more money possible for your company, therefore your top priority is to improve your PPC strategies.
With these nine unique PPC methods, you’ll be able to increase your PPC ROI!
1. Use multiple platforms to promote your business.
Most businesses focus their online advertising on Google Ads, which is a smart choice. Your organization may reach a large audience of millions of individuals, including those in your target market, using Google Ads. Not that your company should just depend on Google Ads.
Other platforms, such as social media networks, can benefit you in achieving your target audience. Organizations that try to boost brand awareness, increase customer support, or even generate revenue.
for example, Facebook to examine the ad networks to see if any of them fit your PPC strategy and targets.
2. Implement a remarketing strategy:
Your company’s best buddy is a remarketing campaign. We can use remarketing to re-target a website visitor, such as someone who looked at a product page. They’re 70% more likely to buy your product rather than one from a competitor. With such good odds, remarketing must earn a spot in your PPC campaign.
“Wait, what is remarketing?” you may think. Remarketing is a marketing idea that contains re-targeting customers that have previously seen your website. In Google Analytics, you can create remarketing ad audiences by defining them. Such as down by page, device, time on page, and more.
For most businesses, Bing Ads or Google Ads is the selected option. For a collection of reasons, including the network’s great reach, businesses choose Google Ads for remarketing. Both platforms are effective solutions.
3. Make use of ad extensions:
For companies with a history of online advertising, ad extensions are not a story to boost your PPC campaign. Ad networks like Google Advertisements are always increasing their list of ad extensions.
You might have missed out on a new, useful extension to update your ads. Here are a few examples of useful Google Ads ad extensions:
Extensions for messages:
By replying to a message extension, mobile users will test your team. You can receive and reply to messages sent to a phone number or email address and automate responses. This add-on is perfect for hotels and travel agencies.
Increasing your call:
Include your phone number with a call extension to make it easy for users to contact your company. In a matter of seconds, anybody using a mobile device can click and call your personnel. Call extensions are beneficial to businesses that provide emergency services, such as heating and air conditioning maintenance.
Use a price extension to give extra information to users about your products, prices, and options. You may quickly change your price extensions to shop with your company more suitable for users. Price extensions are a significant feature for online retailers.
Must use extensions if you want to deliver value to your target market and also define yourself from your competition. Ad networks like Google Ads have extensions that fit your interests, no matter what business you’re in.
Experiment with the ad extensions given by Google Ads as part of your PPC campaign. Run a PPC analysis after each experiment to check how well your experiments performed!
4. Create landing pages for optimizing mobile devices.
Companies today try to do mobile customers for three reasons:
- Mobile devices generate.
- Mobile devices account for over 40% of all online sales.
- More than half of all ad clicks are on mobile devices.
With their PPC method, still many organizations overlook mobile-friendly. When your ad displays properly on smartphones and tablets, your landing page. (or the page to which they direct consumers after clicking on your ad) may give less experience.
A good example of a good landing page is:
- Fast.
- Functional.
- Intuitive.
- Relevant.
You must create a mobile-friendly landing page if you want to boost your PPC ROI. To secure that your ads deliver the greatest possible user experience. To build your landing pages in-house or with higher landing page design services.
5. Use related and match audiences:
Try lookalike audiences on Facebook and relevant audiences on Google Ads if you’re seeking new PPC methods. Both audience categories allow your business access to users. Whether your existing followers, clients, or website visitors, they are available on separate platforms. A similar audience allows your company to target customers with unmatched precision and depth.
Facebook and Google Ads are most of the audience development process, requiring only that your team give the initial data. Which takes only a few minutes.
For example, Google Ads may establish an audience by offering a remarketing audience (which must have at least 100 users). The best thing about using similar audiences in connection with a display remarketing campaign is. To boost your conversion rate by over 40%.
You can submit a file, refer to site traffic, app activity, and more to generate a match audience on Facebook. Facebook confirms a source audience of at least 1000 individuals. Match audiences are quite successful for businesses.
They’ve increased their PPC ROI sometimes. In your PPC campaign, revise your user targeting and try out matches and similar audiences.
6. Establish a reasonable advertising budget:
Many businesses set an impossible budget for web advertising. Most ad platforms allow you to set any budget you want, ad spending gets your company the outcomes. It’s not to say that you need a large, expensive budget to achieve PPC.
What you need is realistic, which requires looking up industry averages such as the average cost-per-click (CPC) for ads. You can build an accurate budget for your business by researching. What do other companies in your industry spend on PPC advertising?
Your findings can also support a budget request or a suggestion to company decision-makers. Look at the average businesses for a fast reference on how much you should spend on your PPC plan (SMBs). PPC costs these companies an average of $9000 to $10,000 each month.
Your organization may spend more or less depending on your PPC approach. To get the most out of your PPC strategies, evaluate your budget and its value in your sector.
7. Create attractive, benefit-rich ad copy:
Regardless of the market, all PPC strategies must focus on excellent ad copy. Your entire ad campaign will suffer. If your ad copy cannot hook users, from the headline to the description to the multimedia. People will not click on your ad, which will prevent your conversion campaign from even starting.
Following these recommended practices will help you write copy that users will respond to:
- Focus on what sets your company apart, such as free shipping or price matching.
- Promote rates, special offers, or limited-time offers.
- Use strong calls-to-action (CTAs) such as “Buy now,” “Sign up,” and “Apply now.”
- Double-check that landing sites deliver what the ad copy offers.
- Focus on a product’s or service’s benefits rather than its characteristics.
While ad language creation takes time, it can have a big impact on your campaign’s performance. It should be your team’s priority. You can even hire an ad copywriter to help you write your ad text.
Start by going over your current ad copy and making a list of the ones to improve.
8. Make search and display ads more responsive:
Your company can use Google Ads for not only responsive display ads but also responsive search ads. A responsive ad, whether for the Display Network or the Search Network. Allows your business to automate aspects of its PPC approach. You can also make use of Google Ads’ machine learning capabilities.
Google Ads delivers them to users. The technology will create hundreds of ad variations and collect key data about their performance. This information helps Google Ads in identifying which ad combinations perform best. Google Ads’ support means smarter, stronger, and more effective ads for your company.
You may also submit multiple headlines and descriptions for Google. To test giving you more ability to experiment with ad copy and imagery. Look at responsive advertising to see how it might help your PPC campaigns.
9. Use A/B testing to your advantage:
While you can start and stop running advertisements, no one confirms it as a PPC strategy. Most PPC professionals promote checking your ad’s performance once a week. They also highlight the need for A/B testing your adverts.
Experimenting with your ads is also possible with Google Ads. As a result, the platform enables your company to perform trials. It also suggests creating three to four ads with different messaging for testing (for text ads).
Experiments allow your company to consider a variety of criteria, including:
- Bids.
- Audience analysis.
- Targeting by location.
- And there’s more.
I match the results of your experiment with the results of your control group. For optimizing and improving your PPC campaign, this data allows your company to make data-driven decisions. You’re not thinking; instead, you’re using genuine data from your audience to inform your decision.
Make a move and start saving a list of ad campaign experiments.
Are you looking for a unique PPC strategies?
Your company can start turning its advertising campaigns with these nine PPC strategies. You may increase your PPC strategies in a range of ways, from running advertising on multiple platforms. To start mobile-friendly landing pages, including working with a PPC agency.
DigiDives can help you with performance-driven search, display, and social ad campaigns. We can give your company a successful PPC strategy using our award-winning PPC services and our social media advertising services. To learn more about what we can achieve, look through one of our PPC case studies or contact us online.
1 Comment
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