When you look at these advertisements notice that there are a variety of display ad sizes available for your company. You may run display ads if you’ve launched a pay-per-click (PPC) advertising campaign.
So, how can you work out which size is ideal for your company? We’ll go through various display ad sizes and seven key practices for using Google display advertisements in this post. Let’s start the celebrations!
What are my display ad size options?
You have quality display ad sizes to choose from for your campaign. Check out the following options for your business:
Display Ad Type | Display Ad Size (in pixels) |
Square | 250 x 250 |
Small Square | 200 x 200 |
Banner | 468 x 60 |
Leaderboard | 728 x 90 |
Incline Rectangle | 300 x 250 |
Large Rectangle | 336 x 280 |
Skyscraper | 120 x 600 |
Wide Skyscraper | 160 x 600 |
Half Page Ad | 300 x 600 |
Large Leaderboard | 970 x 90 |
Mobile Leaderboard * | 320 x 50 |
On smartphones, not tablets or desktop computers, the mobile leaderboard is available. These are some of the display ad sizes that your company may choose.
You can run your display advertising in any of these formats. So, which forms are most appropriate for your company? The following are the most common display ad sizes:
- Small Rectangle.
- Medium Rectangle.
- Large Rectangle.
- Half Page.
The following most common display ad size run businesses in their campaigns. They produce the best results for organizations, and companies to generate a positive return on investment. Following are seven best practices for employing display ads and various regulations. You must follow once you’ve chosen your display ad size.
The display ad size will affect some of the best practices you choose.
1. Monitor the file size.
It’s important to make your ad file size as little as possible. Your file should be 150KB or less, according to Google’s guidelines. Google will deny your aid if it is more than 150KB in size.
Google does not want a file that is too large to load since it will take too long. Because the goal is to offer content to your audience rapidly. A big file size prohibits people from obtaining it quickly. When using larger display ad sizes, this is something to keep in mind.
It’s easier for the file size to grow as your adverts take up more space. Make sure you maintain track of your file size while you look at different display ad sizes.
2. Double-check your color selections:
Your color selection is an important aspect of Google display ads. You want your ad to stand out on the page, but it shouldn’t be overexciting. It’s important to choose colors that apply to your brand when creating ads.
Your visitors do not see particular colors in your ad only. You can change the website with a different color scheme. Keep your logo consistent to help promote your brand impression.
For show ads, Google has two requirements.
- If you use a white background, the first condition is that your ad must have a border. The border ensures that defines the ad’s space; the user knows what is and isn’t part of the ad.
- The second requirement is that the background of the advertisement differs from that of the website.
As a result, if your ad shows on a website with a black background, it would be different.
3. Examine the text-restricting rules.
It’s important to note if there are any text limits when designing a Google display ad. You may only fill a small percentage of the area on your ad with text sometimes. You may only fill up to 20% of the space with text sometimes. For different display ad sizes, this is something to keep in mind. Because you have more ad space with larger display advertising, you’ll have more room to use text. Your ad will have less text space if it is smaller.
It’s essential to consider the size of your display ad affects the amount of text included on your page. When using Google Ads.
4. Add a strong call to action (CTA) to your message:
One of the most important aspects of your Google display ad is the call to action (CTA). If you’re trying to get people to come to your business, show them what they should do next. Tell them where they’re going and what they’ll get if they click on your ad.
When creating a CTA button, make sure it covers a significant portion of your ad. Make sure your target audience sees it, but you don’t want it to take up the whole ad. It should also stand out in your advertisement.
When your audience sees your display ad on the page, you want to make sure they don’t miss it. It’s also relevant to understand the Google display ad sizes. You don’t want a big CTA button to take up most of your ad if you’re running a smaller ad. We must scale your CTA button to meet the display ad size.
5. Select the useful images:
It’s important to choose the proper photos for your Google display ad when you’re generating one. You want to use an engaging image to encourage your viewers to interact with your ad. Choose imagery that will connect with your visitors and create the emotions you want them to feel. Align your imagery with your campaign’s messaging. It’s your chance to catch your audience’s interest and convince them to click on your ad. The image should correspond to your campaign.
You want your picture to highlight your product or service. The size of your ad determines the type of images you can use in your Google display ad. That’s because you want to make sure your photos scale effectively with your advertisement. A leaderboard-sized display ad, for example:
- Will demand a more horizontal image.
- Whilst a skyscraper-sized display ad will require a more vertical image.
6. Don’t forget to include your logo:
Although it may seem simple, many businesses cannot include their logo in their advertisements. They must include your logo on your display ad, according to Google. They won’t accept your display ad if you don’t.
It’s also better for branding if you include your logo. More people will know your company and will gain a better understanding of your brand. When selecting your Google to display size, scale your logo to fit the image. To avoid having your brand take up the entire ad.
7. Put your advertising to the test:
Test your ad as part of any advertising campaign to ensure that you’re putting out the finest version possible. This assures that you are spending your money on a successful advertisement. You can use A/B testing to make sure you’re distributing the most effective version of your ad.
You can test different aspects of your ad on the display network to see how it performs.
Starting by selecting the display ad size for your campaign:
When you look at the sizes for your Google display advertisements, you’ll notice that there are a lot of alternatives. This provides you with great opportunities to develop an effective Google display ad for your company. If you’d already like to learn more about how to create effective display ads, please contact us online.
1 Comment
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